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DIGITAL MARKETING EXECUTIVE (JUNIOR)
DUTIES & RESPONSIBILITIES
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Facebook, Instagram, YouTube etc.)
- Plan and monitor advertisements for the company on social media and any other platform required
- Be actively involved in SEO efforts (keywords, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing (copywriting) and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics)
- Acquire insight in online marketing trends and keep strategies up to date
- Maintain partnerships with agencies and vendors
- Other related duties assigned by Management.
JOB REQUIREMENTS
- At least 1 year experience in marketing or related field
- Strong written and communications skills in English and Chinese a must
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Ability of good analytical skills, able to provide ideation and love sharing opinions
- Experienced in digital and social media channels, advertising & marketing campaign
- Able to meet deadlines, good planning skills and meticulous
- Proactive, analytical, team player and responsible person
- Great personality, willing to explore and positive attitude
- Preferred language: English, Chinese and Bahasa Malaysia